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Category Archives: Blog
Are You An Insurance Expert?
4 Tips to Help Establish You & Your Agency as Industry Experts Do you consider yourself an insurance expert? How about a “thought leader” in the industry? In today’s technological age where thousands of articles are available to your clients …
Recruiting Recent College Graduates
As the average age of insurance professionals continues to rise, there’s no doubt that recent college graduates are the future of the industry. That makes it even more alarming that so few truly know about the opportunities available in insurance …
Dock Safety – Electric Shock Drowning
We can finally say welcome to summer and to all of the watersports and water activities that come with it! Unfortunately, as we’ve already seen this year, summer also brings the potential for electric shock drowning. Water and electricity do …
Rethinking Your Client Presentation
Re-Invent Your Presentation with the Audience in Mind A customer presentation is one of the most important and useful tools available to an insurance agent. Face time with an organization’s decision makers provides a golden opportunity to distinguish your agency …
Marketing to Millennials
By: Tim Woitach As baby-boomers continue to retire and millennials are thrust into leadership positions, we are seeing a changing landscape in the insurance industry. Decision-makers are becoming younger and more diverse, driving carriers and agents to communicate with their …
Target Marketing in the Insurance Industry
By: Tim Woitach Target marketing is a key component of effectively growing your business in the insurance industry; even more so when working in niche markets. Program business continues to outpace the commercial sector in terms of growth, but it …
Developing Strong Client Relationships
By: Tim Woitach Has a prospect ever told you that they won’t move coverage from their current agent or carrier, no matter what? Do you have clients that show that same loyalty to you? Taking the time to develop strong …
Protecting Against E&O Claims
By: Tim Woitach E&O claims are a serious concern for insurance agencies, especially in specialty insurance markets. With detailed coverage tailored to each specific insured, aspects of the policy can be overlooked. The responsibility lies in the hands of both …
Video Marketing in the Insurance Industry
By: Tim Woitach Marketers have been preaching the effectiveness of video for years, but many insurance agencies have thought it too expensive or time consuming. However, with mobile devices and tablets accessible to almost everyone, it has never been easier …
5 Tips for Selling Cyber Liability to Small Businesses
By: Tim Woitach Cyber Liability remains one of the fastest growing markets in the insurance industry. Cyber risks and data breaches are frequently associated with large corporations, overlooking the opportunities in small and midsize businesses operating across multiple markets. In …
We are who we insure