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Category Archives: Blog
Trade Show Tips for Insurance Agents
I’ve previously written about trade show dos and don’ts and the important role these events can play in your agency’s marketing efforts. Today I’m going to go a step further and break down 9 factors to address to make the most of any …
Educational Marketing Campaigns
Leveraging educational content to inform buyers how your agency can help them mitigate risk. In previous blogs, we’ve discussed how to establish your agency as an insurance expert and often referenced the importance of providing relevant content to policyholders and …
Maintaining Client Relationships Through Email
I’ve previously preached the importance of meeting with your customers face-to-face as often as possible to establish a strong relationship. However, as your book of business grows and your agency expands its reach, it becomes more and more difficult to …
Continuing Education – Beyond CE Credits
Move beyond the stigma of Continuing Education and help your agency become an industry expert. Say the words Continuing Education around a group of agents and you’ll usually hear a chorus of loud sighs in response. Most insurance professionals think of …
Customer Service & the Insurance Industry
Determining which customer service channels you can support to better serve your policy holders. Customer service is essential to success in every industry; even more so in insurance. The technological landscape is constantly changing and creating new channels to provide …
PC&D Talks Car Wash Insurance
How to Insure Profitability at your Car Wash Whether someone is seeking insurance for a single car wash or a chain of locations, there are various types of coverage available. Learning the industry’s basic terms and developing a set of …
Refining Your Lead Response Process
You’ve spent countless dollars and man hours to market your agency and generate interest in the products you provide. Web inquiries and inbound leads start pouring in from prospects who are interested in purchasing insurance and want to know more. …
Competing with Automated Sales Models
How to Differentiate from an Automated Sales Model & Develop Customer Relationships Today’s business owners are tech savvy, relying on the quickness and ease of doing business online. With product information and company reviews available with a click of a …
Growth in the Outdoor Recreation & Hospitality Industry
How our AdvenSure team is looking to the future. Over the past few years, the outdoor recreation and hospitality industry has seen significant growth; a trend that looks to continue in the fourth quarter and beyond. With opportunities popping up …
5 Tips to Succeed in Specialty Markets
There are plenty of successful insurance agents who have struggled to transition to program business and specialty markets. It got me thinking, what does it take to be successful in this arena and, more specifically, with McNeil & Co.? With …