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Tag Archives: Marketing

4 Steps for Creating Your 2024 Sales Plan

McNeil & Company 1:41 pm

With 2023 coming to a close, the New Year brings new challenges and opportunities for your agency. Have you set your sales goals for 2024 yet? Have you put your agency in the best position to meet and exceed those …

NetSafe 2.0 Cyber Liability Insurance

McNeil & Company 12:57 pm

Cyber threats affect all types of entities including emergency services organizations. Our NetSafe 2.0 coverages and risk management offerings are designed to help you prepare for potential threats and mitigate the risks associated with cyber attacks. Description of Coverages Network …

A Year of Sales Excellence: McNeil Producer Training Series 2023

McNeil & Company 9:51 am

As we wrapped up our third and final Producer Training of 2023 in Cortland earlier this month, it was a good time to reflect on the journey we shared throughout the year. Our series of three trainings, beginning in Charlotte …

Customer Appreciation Events

McNeil & Company 11:59 am

Often times the focus for insurance agents is on acquiring new business. So much so, that you may lose sight of how important your existing client base is. It’s crucial that you convey your gratitude for the loyalty your clients …

Identifying & Addressing Employee Training Needs

McNeil & Company 3:00 pm

A lot of time and energy is put into the hiring process to help ensure that your agency finds the right people to join your team. But even the most experienced candidates need training and continuous learning to maintain success. …

Is A New Market Right For Your Agency?

McNeil & Company 3:12 pm

Expansion into new markets can help your agency grow exponentially. But which markets should you pursue and when is the right time to jump in? One way to expand your insurance agency’s business is to pursue entering a new market. …

What’s Driving Your Agency’s New Business?

McNeil & Company 12:15 pm

“Good afternoon, this is Tony Blackwell from McNeil & Co…” Sound familiar? If you’ve sent us a new submission over the past several months you’ve probably received a phone call from Tony. In an effort to better understand and measure …

Trade Show Tips for Insurance Agents

McNeil & Company 4:12 pm

I’ve previously written about trade show dos and don’ts and the important role these events can play in your agency’s marketing efforts. Today I’m going to go a step further and break down 9 factors to address to make the most of any …

Educational Marketing Campaigns

McNeil & Company 3:18 pm

Leveraging educational content to inform buyers how your agency can help them mitigate risk. In previous blogs, we’ve discussed how to establish your agency as an insurance expert and often referenced the importance of providing relevant content to policyholders and …

Maintaining Client Relationships Through Email

McNeil & Company 3:08 pm

I’ve previously preached the importance of meeting with your customers face-to-face as often as possible to establish a strong relationship. However, as your book of business grows and your agency expands its reach, it becomes more and more difficult to …

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    Cortland, NY13045