News

With 2017 having come and gone, the New Year brings new challenges and opportunities for your agency. Have you set your sales goals for 2018 yet? Have you put your agency in the best position to meet and exceed those numbers? Creating a sales plan can be difficult and time consuming, but it's essential to...

You’ve spent countless dollars and man hours to market your agency and generate interest in the products you provide. Web inquiries and inbound leads start pouring in from prospects who are interested in purchasing insurance and want to know more. Does your agency have a communication plan in place to quickly respond these leads? Does...

How to Differentiate from an Automated Sales Model & Develop Customer Relationships Today’s business owners are tech savvy, relying on the quickness and ease of doing business online. With product information and company reviews available with a click of a button, they are also well informed buyers. Insurance providers with automated sales models offer prospects...

There are plenty of successful insurance agents who have struggled to transition to program business and specialty markets. It got me thinking, what does it take to be successful in this arena and, more specifically, with McNeil & Co.? With the help of a few of our longtime agents, our marketing team put together a...

4 Tips to Help Establish You & Your Agency as Industry Experts Do you consider yourself an insurance expert? How about a “thought leader” in the industry? In today’s technological age where thousands of articles are available to your clients with a click of a button, it is getting harder and harder to set your...

As the average age of insurance professionals continues to rise, there’s no doubt that recent college graduates are the future of the industry. That makes it even more alarming that so few truly know about the opportunities available in insurance and consider it a viable career path. But how do we recruit, hire, and retain...

Re-Invent Your Presentation with the Audience in Mind   A customer presentation is one of the most important and useful tools available to an insurance agent. Face time with an organization’s decision makers provides a golden opportunity to distinguish your agency from the competition. But how do you differentiate yourself and make sure your presentation doesn’t...

By: Tim Woitach As baby-boomers continue to retire and millennials are thrust into leadership positions, we are seeing a changing landscape in the insurance industry. Decision-makers are becoming younger and more diverse, driving carriers and agents to communicate with their customers through different channels. But how do you reach these consumers? Here a few tips...

By: Tim Woitach Target marketing is a key component of effectively growing your business in the insurance industry; even more so when working in niche markets. Program business continues to outpace the commercial sector in terms of growth, but it is often difficult to determine what markets to enter and hot to effectively implement a...

By: Tim Woitach Has a prospect ever told you that they won’t move coverage from their current agent or carrier, no matter what? Do you have clients that show that same loyalty to you? Taking the time to develop strong relationships with your clients can pay dividends in the insurance world and help you maintain,...