4 Tips to Help Establish You & Your Agency as Industry Experts
Do you consider yourself an insurance expert? How about a “thought leader” in the industry? In today’s technological age where thousands of articles are available to your clients with a click of a button, it is getting harder and harder to set your agency apart from the competition. Establishing yourself, and your agency, as experts in the P&C industry can help you generate leads, develop strategic partnerships within the industry, and get direct access to hard to reach decision makers. But how do you break through? Here are 4 tips to help you get started:
- Establish Your Brand & Presence Online: We’ve mentioned this before but it’s worth repeating. In today’s environment, if you want to reach your audience you need to be accessible online. Social media and blog posts are great tools to get your name out there and start growing a follower base.
- Create Insurance & Market Specific Content: Developing and sharing content that is relevant to your clientele is essential. Apart from blogs and social media posts, work on creating more in depth pieces of content, like white papers. Different from your regular report or bulletin, a white paper is meant to act as an authoritative guide to help readers understand complex issues within the industry. Lending your expertise to a white paper or writing and distributing your own can help establish your credibility and grow your following. Make sure to focus on new topics and present fresh insights into issues that concern your customers. You can find a white paper co-authored by McNeil & Co. here.
- Network With Industry Leaders: You have created the content and shared with your followers; now what? Developing relationships with other industry leaders and growing your professional network can help increase your content distribution channel, grow your following, and establish your credibility as an expert. Whether at a trade show, industry event, or on social networks like LinkedIn, make sure to stay active in your community.
- Share & Comment On Other Content Pieces: Adding insights to existing reports and sharing them with your audience can provide more relevant content to your followers and reinforce your status as an expert. It is important for your agency to stay active and contribute to the communities where your customers exist. Try reaching out and writing guest blogs for industry publications as another way to expand your reach and establish your reputation.
Developing and sharing content displaying your industry expertise can be a powerful way to expand your agency’s reach, generate new leads, and separate yourself from the competition. Take the time to research the issues affecting your clients, provide insights into the cause of and possible resolutions for these problems, and reap the benefits of establishing your agency as an industry expert
By: Tim Woitach