We are who we insure

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      Cortland, New York Office
      Address:  67 Main St
      PO Box 5670
      Cortland, NY 13045
      Phone:  800.822.3747
      Fax:607.756.5051 (Underwriting)
      Fax:607.756.5967 (Claims Services)
      info@mcneilandcompany.com
      Denver, Colorado Office
      Address:  1331 17th Street
      Suite 810
      Denver, CO 80202
      Phone:  800.822.3747
      Fax:607.756.5051 (Underwriting)
      info@mcneilandcompany.com
      Petaluma, California Office
      Address:  1310 Redwood Way
      Suite 210
      Petaluma, CA 94954
      Phone:  888.814.4447
      Fax:760.423.1050
      info@mcneilandcompany.com
  • Are You An Insurance Expert?

     
    Print McNeil & Company 11:41 am

    4 Tips to Help Establish You & Your Agency as Industry Experts

    Do you consider yourself an insurance expert? How about a “thought leader” in the industry? In today’s technological age where thousands of articles are available to your clients with a click of a button, it is getting harder and harder to set your agency apart from the competition. Establishing yourself, and your agency, as experts in the P&C industry can help you generate leads, develop strategic partnerships within the industry, and get direct access to hard to reach decision makers. But how do you break through? Here are 4 tips to help you get started:

    • Establish Your Brand & Presence Online: We’ve mentioned this before but it’s worth repeating. In today’s environment, if you want to reach your audience you need to be accessible online. Social media and blog posts are great tools to get your name out there and start growing a follower base.
    • Create Insurance & Market Specific Content: Developing and sharing content that is relevant to your clientele is essential. Apart from blogs and social media posts, work on creating more in depth pieces of content, like white papers. Different from your regular report or bulletin, a white paper is meant to act as an authoritative guide to help readers understand complex issues within the industry. Lending your expertise to a white paper or writing and distributing your own can help establish your credibility and grow your following. Make sure to focus on new topics and present fresh insights into issues that concern your customers. You can find a white paper co-authored by McNeil & Co. here.
    • Network With Industry Leaders: You have created the content and shared with your followers; now what? Developing relationships with other industry leaders and growing your professional network can help increase your content distribution channel, grow your following, and establish your credibility as an expert. Whether at a trade show, industry event, or on social networks like LinkedIn, make sure to stay active in your community.
    • Share & Comment On Other Content Pieces: Adding insights to existing reports and sharing them with your audience can provide more relevant content to your followers and reinforce your status as an expert. It is important for your agency to stay active and contribute to the communities where your customers exist. Try reaching out and writing guest blogs for industry publications as another way to expand your reach and establish your reputation.

    Developing and sharing content displaying your industry expertise can be a powerful way to expand your agency’s reach, generate new leads, and separate yourself from the competition. Take the time to research the issues affecting your clients, provide insights into the cause of and possible resolutions for these problems, and reap the benefits of establishing your agency as an industry expert

    By: Tim Woitach

  • E-Learning

     

    E-Learning Copy

    Our E-Learning platform is available 24/7 to meet the needs of the student. These online courses are offered free of charge to our insureds. Additional classes are being developed on a regular basis, so check back often to see new opportunities.
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  • Our Programs

     

    Our Programs

    We offer some of the most comprehensive insurance coverages in the industry. Let us propose a customized insurance package for your organization.
  • Questions?

     

    Questions

    Have questions about your policy, want more info on our programs or need to be put in touch with a local agent? Contact us today and we'll be glad to assist you!
  • Contact Us

     

    Contact Us

    800.822.3747

    info@mcneilandcompany.com

    20 Church St
    Cortland, NY13045