News

By: Tim Woitach Target marketing is a key component of effectively growing your business in the insurance industry; even more so when working in niche markets. Program business continues to outpace the commercial sector in terms of growth, but it is often difficult to determine what markets to enter and hot to effectively implement a...

By: Tim Woitach Has a prospect ever told you that they won’t move coverage from their current agent or carrier, no matter what? Do you have clients that show that same loyalty to you? Taking the time to develop strong relationships with your clients can pay dividends in the insurance world and help you maintain,...

By: Tim Woitach E&O claims are a serious concern for insurance agencies, especially in specialty insurance markets. With detailed coverage tailored to each specific insured, aspects of the policy can be overlooked. The responsibility lies in the hands of both the agency and the carrier to cross every "t" and dot every "i" when providing...

By: Tim Woitach Marketers have been preaching the effectiveness of video for years, but many insurance agencies have thought it too expensive or time consuming. However, with mobile devices and tablets accessible to almost everyone, it has never been easier for an agency to create cost-effective videos that can help supplement their marketing efforts. Below...

By: Tim Woitach Cyber Liability remains one of the fastest growing markets in the insurance industry. Cyber risks and data breaches are frequently associated with large corporations, overlooking the opportunities in small and midsize businesses operating across multiple markets. In 2015, 43% of all phishing campaigns targeted small businesses and 72% of successful data breaches...

By: Tim Woitach Cold calling has always been a hot topic among sales professionals. There are a lot of industry experts that look at the process as either a last resort or a waste of time altogether. However, if you properly plan and prepare, a cold calling campaign can be hugely beneficial to your sales...

By: Tim Woitach Trade shows can be an integral part of an insurance agency’s marketing efforts. They offer an agent the opportunity for face time with an array of prospects and developing relationships with key decision makers in the industries they serve. However, trade shows are a costly and time-consuming endeavor, so it is essential...

By: Tim Woitach Insurance agents are known as road warriors, mining for leads and constantly marketing their agencies. A successful agent is willing to enter any situation and isn’t afraid of hearing “no.” And yet, so many actively avoid asking existing clients for referrals. Your existing clients are your greatest assets. They promote the benefits...

As technology continues to advance, social media platforms have become an integral part of an insurance agents marketing efforts. Do you know how to use these tools to increase your agency’s reach? Here are 8 tips to help you leverage social media on behalf of your agency: Determine Where to Reach Your Target Market: Find...

Background Checks are essential in assuring you hire the best people for your organization. By: Katie Niver, Risk Management Program Resource Specialist Have you ever heard the saying, “Don’t judge a book by its cover?" Look around you; how well do you really know your co-workers?  In today’s high-tech, fast-paced world where anything can be...