News

By: Tim Woitach Marketers have been preaching the effectiveness of video for years, but many insurance agencies have thought it too expensive or time consuming. However, with mobile devices and tablets accessible to almost everyone, it has never been easier for an agency to create cost-effective videos that can help supplement their marketing efforts. Below...

By: Tim Woitach Cyber Liability remains one of the fastest growing markets in the insurance industry. Cyber risks and data breaches are frequently associated with large corporations, overlooking the opportunities in small and midsize businesses operating across multiple markets. In 2015, 43% of all phishing campaigns targeted small businesses and 72% of successful data breaches...

By: Tim Woitach Cold calling has always been a hot topic among sales professionals. There are a lot of industry experts that look at the process as either a last resort or a waste of time altogether. However, if you properly plan and prepare, a cold calling campaign can be hugely beneficial to your sales...

By: Tim Woitach Trade shows can be an integral part of an insurance agency’s marketing efforts. They offer an agent the opportunity for face time with an array of prospects and developing relationships with key decision makers in the industries they serve. However, trade shows are a costly and time-consuming endeavor, so it is essential...

Emergency Action Plans: How you handle an emergency can mean the difference between an inconvenience and a catastrophe. Whether talking about a family or an organization, it is essential that you have an emergency action plan in place to ensure the safety of everyone involved. Check out our Facebook Live training session on Emergency Action...

By: Tim Woitach Insurance agents are known as road warriors, mining for leads and constantly marketing their agencies. A successful agent is willing to enter any situation and isn’t afraid of hearing “no.” And yet, so many actively avoid asking existing clients for referrals. Your existing clients are your greatest assets. They promote the benefits...

Whether you work outdoors or are enjoying the warm weather with family and friends, heat safety is essential. This summer has been one of the hottest in history, and the month of August is no exception! Heat is one of the leading weather and climate related killers in the US, causing hundreds of fatalities and...

As technology continues to advance, social media platforms have become an integral part of an insurance agents marketing efforts. Do you know how to use these tools to increase your agency’s reach? Here are 8 tips to help you leverage social media on behalf of your agency: Determine Where to Reach Your Target Market: Find...