News

• Target Marketing in the Insurance Industry
  April 5, 2017
  

  By: Tim Woitach Target marketing is a key component of effectively growing your business in the insurance industry; even more so when working in niche markets. Program business continues to outpace the commercial sector in terms of growth, but it …

• Developing Strong Client Relationships
  March 9, 2017
  

  By: Tim Woitach Has a prospect ever told you that they won’t move coverage from their current agent or carrier, no matter what? Do you have clients that show that same loyalty to you? Taking the time to develop strong …

• Protecting Against E&O Claims
  February 2, 2017
  

  By: Tim Woitach E&O claims are a serious concern for insurance agencies, especially in specialty insurance markets. With detailed coverage tailored to each specific insured, aspects of the policy can be overlooked. The responsibility lies in the hands of both …

• Video Marketing in the Insurance Industry
  January 10, 2017
  

  By: Tim Woitach Marketers have been preaching the effectiveness of video for years, but many insurance agencies have thought it too expensive or time consuming. However, with mobile devices and tablets accessible to almost everyone, it has never been easier …

• 5 Tips for Selling Cyber Liability to Small Businesses
  December 1, 2016
  

  By: Tim Woitach Cyber Liability remains one of the fastest growing markets in the insurance industry. Cyber risks and data breaches are frequently associated with large corporations, overlooking the opportunities in small and midsize businesses operating across multiple markets. In …

• 8 Tips for an Effective Cold Calling Campaign
  November 1, 2016
  

  By: Tim Woitach Cold calling has always been a hot topic among sales professionals. There are a lot of industry experts that look at the process as either a last resort or a waste of time altogether. However, if you …

• 5 Trade Show Dos and Don’ts
  October 4, 2016
  

  By: Tim Woitach Trade shows can be an integral part of an insurance agency’s marketing efforts. They offer an agent the opportunity for face time with an array of prospects and developing relationships with key decision makers in the industries …

• Associations Honor Historical Firefighting Group
  September 23, 2016
  

  By: Katie Niver Yesterday, McNeil & Co.’s David Denniston had the chance to recreate a piece of American history with members of the South Carolina Fireman’s Association, North Charleston Fire Department, and the Fireman’s Association of New York.   Hopping on …

• Facebook Live Training: Emergency Action Plans
  September 9, 2016
  

  Emergency Action Plans: How you handle an emergency can mean the difference between an inconvenience and a catastrophe. Whether talking about a family or an organization, it is essential that you have an emergency action plan in place to ensure …

• Asking Clients for Referrals
  September 7, 2016
  

  By: Tim Woitach Insurance agents are known as road warriors, mining for leads and constantly marketing their agencies. A successful agent is willing to enter any situation and isn’t afraid of hearing “no.” And yet, so many actively avoid asking …